Sri Harshita Pilla

Led end-to-end design for AI-powered platform helping teams automate workflows. Conducted extensive user research with 50+ participants to define product strategy.

• Designed and shipped AI assistant interface that increased user engagement by 35%
• Built comprehensive design system with 120+ components, reducing design-to-dev time by 40%
• Led bi-weekly user research sessions, synthesizing insights to inform product roadmap
• Mentored 2 junior designers on research methodology and design thinking

Designed behavioral interventions to increase user habit formation. Applied behavioral science principles to create habit-tracking application.

• Conducted 30+ user interviews and ran 5 A/B tests on notification strategies
• Designed habit-tracking flow increasing 30-day retention by 28%
• Created design system and component library for multi-product suite
• Advocated for research-first approach, shifting product culture

Partnered with 8+ early-stage startups to launch MVPs and design systems. Conducted user research, designed interfaces, and managed design-to-development handoffs.

• Launched 5 products in 10 months across fintech, health, and education sectors
• Developed rapid prototyping methodology for quick validation
• Built long-term relationships resulting in ongoing advisory work